Technological malevolence is among the loosely debated issues in the current scenario of modernity. Most of the studies emphasize over its lucrative aspect where the current study violates the traditional paradigm because of illuminating the darken face of technological advancement. The current study is an attempt to explore that the communicational technology in shape of cell phone (abuse) is one of the hazardous move in the course of development that brings jeopardy to social cohesion, adjustment, integrity and personality development of the vulnerable and subject students. The current study was conducted in University of Malakand, which is a public sector university in Chakdara town, district Dir (lower), Khyber Pakhtunkhwa province of Pakistan. Data was collected from 100 students (both male and female) who were the excessive cell phone users through simple random sampling technique using structured interview schedule as a tool of data collection. The empirical data has been analyzed through the application of Chi-square test and Gamma analysis while processed in the form of tables and bar charts where a qualitative discussion has penned-down on the basis of findings and results. The results show that the excessive use of cell phone has multivariate impacts upon the students.
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