The aim of this study to identify the marketing and fundraising practices involved in the sport. The data were gathered from a researcher-made questionnaire and interviews. Results showed that coaches believed the best sources of income creation for sports clubs include ticket sales and broadcasting license, private sector participation as clubs sponsors, athletic goods sales to fans and athletes and establishment of sporting schools and, finally, private clubs.
Brianna Smith, (2009), Team power3: Building the market for a multisport organization, Sport Management Review, Elsevier.
Seven, H. (2003) Marketing Management, A Relationship Approach Financial Times Prentice Hall
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