In the era of globalization and rapid technological advancement, the issue of integrity is gaining increasing attention as a core moral value in shaping ethical individuals, organizations, and societies. While integrity plays a crucial role in ensuring transparent and accountable service delivery systems, its implementation faces numerous challenges such as social pressure, moral dilemmas, material temptations, and the influence of popular culture. This study explores the meaning of integrity from various perspectives and examines the challenges of practicing it at three key levels: personal, organizational, and societal. Methodologically, this study employs a qualitative approach through content analysis of previous literature and secondary data to identify key issues and effective strategies for fostering integrity. A lack of deep understanding of the concept of integrity contributes to the erosion of this value, which may ultimately threaten social stability, public trust, and national development. Therefore, this study emphasizes the need for comprehensive intervention strategies to consistently nurture integrity and strengthen character development, organizational reputation, and societal harmony.
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