The growing prominence of Environmental, Social, and Governance (ESG) principles has intensified the need for sustainable and future-ready workforce systems in manufacturing industries worldwide. In Malaysia, however, ESG adoption within the manufacturing sector remains uneven, with many efforts focused on compliance and reporting rather than meaningful integration into workforce development. Although national initiatives such as the Ministry of Investment, Trade and Industry’s i-ESG Framework and the Human Resource Development Corporation’s (HRD Corp) sustainability programs have strengthened policy direction, limited empirical research has examined how ESG principles are interpreted, enacted, and institutionalized across manufacturing workplaces and Technical and Vocational Education and Training (TVET) environments. This gap underscores the need to understand the social, cultural, and institutional processes shaping ESG acceptance within Malaysia’s manufacturing ecosystem. Guided by the interpretivist paradigm and employing Constructivist Grounded Theory (CGT), this study explores how manufacturing stakeholders conceptualize and socially construct ESG meanings, how ESG acceptance is enacted through workplace interactions and practices, and what challenges and enabling conditions influence the integration of ESG-related competencies in workforce development. Using purposive and theoretical sampling, the study will involve manufacturing practitioners, TVET educators, and policymakers from HRD Corp and the Department of Skills Development (JPK). Data will be collected through semi-structured interviews and document analysis, and analyzed using iterative coding, constant comparison, and theoretical integration. The study is expected to yield a typology of ESG conceptualizations within workforce contexts, an empirically grounded understanding of factors that hinder or support ESG competency integration, and a dynamic grounded theory model explaining how ESG acceptance emerges and becomes institutionalized across industry, education, and policy interfaces. Theoretically, the study advances understanding of ESG as a socially constructed process, while practically offering insights to strengthen policy alignment, curriculum design, and capacity-building efforts for Malaysia’s sustainability- driven manufacturing workforce.
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