Packaging is one of the most effective marketing tools in the sale of many products, especially consumer goods. Since many purchases, especially in large stores and chains without prior planning is done, the packaging is very important in attracting buyers. A package can be successful in attracting clients is the beautiful and attractive design. In today's competitive world, marketing managers must be aware of how responsive consumers and how they have chosen to be more competitive against its competitors from. The importance of this becomes clear when we consider the lack of detailed information about one of the main reasons for the decision are inefficiency and lack of corporate profitability. The failure of a company's marketing plan does not largely affected by the exact understanding of how consumers behave and selection process. Topics on consumer purchasing behavior, stage selection as one of the most important steps in the process are making purchasing decisions.
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