The need for clean water from year to year due to increasing population and increasing quality of life and urban activities are growing rapidly. Clean water is initially considered social goods that are free to be the stuff needed to get economic costs. Along with population growth and increased economic activity. The purpose of this study is to formulate a model of water services development strategy that is optimal in order to improve the water needs of different customers in the city of Medan.
The data used in the study was obtained from the primary relevant agencies and the public in the city of Medan. Primary data were collected by 30 respondents. The analysis model used is a SWOT analysis.
The results showed that the model of development of water management strategies to future aggressive human resources and cooperation of improving water management in order to meet consumer needs for clean water in the future.
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