This research was carried to investigate the factors affecting the work preferences of generation Y in the private sector in Kenya. The following were the specific objectives; to establish the effect of compensation, to determine the effect of organizational culture, to examine the effect of opportunity to grow and to examine the effects of working conditions on how it affects preferences of generation Y in the private sector in Kenya. The study was to benefit the management of the compulxy limited and other industries in the sector. Confidentiality and uncooperative respondents were the limitation in the study.
Descriptive research design was used in this research study. The target population was 134 respondents from the three levels of management that it Top management, middle level management and lower level management. The researcher used simple stratified random sampling procedure to select a sample size of 67 respondents. Questionnaires was used for collecting data which were then analyzed using statistical tools and presented using pie charts and tables while qualitative data was analyzed by use of descriptive notes.
According to the study findings, 73% said yes compensation affects the work preferences of generation Y in the private sector in Kenya. ,76% on organizational culture accepted that it affect the work preferences of generation Y in the private sector in Kenya, 65% on opportunity to grow affect the work preferences of generation Y in the private sector in Kenya and 69% on working conditions of the total respondents were of the opinion that these major factors affects preferences of generation Y in the private sector in Kenya.
It is recommended that; the compensation should e based on performance, On organizational culture participative culture should be implemented by all management, there should be open opportunity for all staff to grow in the organization, and working conditions should be conducive for every employee to work in It was also suggested that further studies should be done on the same topic on factors affecting preferences of generation Y in the private sector in Kenya.
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