This research purposely studied the influence of advertising appeals and consumer personality on telecoms consumption preferences, using MTN telecoms service as the product of study and 150 participants from Enugu metropolis and Agbani, Enugu state, Nigeria; age range of 16 to 35 years with a mean age of 23 years and standard deviation of 3. The research was empirically tested, using a two-way ANOVA (F-test) for the analysis, with the purpose of finding out if there will be an influence of advertising appeals and consumer personality on telecoms consumption preferences and if there will be any interaction effect. The findings are as follows; there was a significant influence of advertising appeals on telecoms consumption preferences; there was no significant influence of personality on telecoms consumption preferences, there was no significant influence of the interaction effect. Implication and limitations and recommendation were made for future research.
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