Financial technology (Fintech) has emerged as a transformative force in the global financial landscape, particularly with rapid advancements in artificial intelligence and the expansion of digital financial ecosystems. Chinese Fintech firms have demonstrated significant domestic success in areas such as mobile payments, digital banking, and personal finance, fostering competitive advantages that support strategic global expansion. As these firms increasingly internationalize, they encounter diverse economic conditions, regulatory structures, and consumer preferences across markets, especially in emerging regions such as Southeast Asia. This paper synthesizes theoretical and empirical perspectives on Fintech internationalization, drawing from existing literature on innovation diffusion, global value creation, and service delivery models. The review highlights how organizational capabilities, market adaptation strategies, and customer-centric approaches shape performance outcomes in international environments. This paper has two key research objectives. First, to synthesize theoretical frameworks and empirical findings that explain the strategic drivers and contextual challenges influencing the internationalization of Fintech services. Second, to assess how Fintech firms leverage innovation, partnerships, and service model adaptation to enhance competitiveness and support financial inclusion in international markets. The synthesis contributes to advancing scholarly understanding of Fintech globalization while offering conceptual insights for firms seeking to strengthen their strategic positioning in diverse cross-border contexts.
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