In light of the rapidly increasing cyber threats and the growing complexity of digital hacking methods, there has emerged a pressing need to develop security awareness approaches that go beyond traditional models. The research problem lies in the limited effectiveness of conventional awareness programs in addressing evolving cyber threats, particularly those resulting from the human factor, as well as their inability to adapt to users’ behaviors and varying levels of awareness. This study aims to examine the role of artificial intelligence in enhancing the effectiveness of security breach awareness by exploring its capabilities in data analysis, risk prediction, and the personalization of awareness content in line with users’ needs and security behaviors. The significance of this research stems from its contribution to supporting efforts to raise the level of cyber readiness among individuals and institutions and to enhance proactive responses to threats, in line with the requirements of cybersecurity in the digital age. The study adopted a descriptive analytical approach through reviewing and analyzing a set of relevant Arabic and international studies, with the aim of building a conceptual framework for an intelligent awareness model based on artificial intelligence tools. The results indicate that employing AI technologies such as machine learning, deep learning, and generative artificial intelligence effectively contributes to reducing security breaches related to the human factor, improving security decision-making, and increasing compliance with preventive measures. The study also concludes that intelligent awareness models are capable of providing proactive responses to cyber threats, despite the challenges associated with their use, most notably privacy concerns, algorithmic bias, and the need for clear legislative and ethical frameworks. This research offers a scientific vision that supports the adoption of intelligent awareness models as a strategic option within national and institutional cybersecurity strategies, emphasizing the importance of integrating technical, human, and organizational dimensions.
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