This study explores the adoption and challenges associated with integrating Financial Technology (FinTech) and Artificial Intelligence (AI) into business education, with a specific focus on faculty members at Saudi universities. The researcher uses a mixed-methods research design to conduct this study. The data were collected from 160 academic staff from various Saudi universities through structured surveys. The findings revealed that while faculty members demonstrate moderate familiarity with FinTech and AI concepts, such as blockchain, robo-advisors, and digital banking, practical implementation in academic settings remains limited. Major challenges identified and pointed out in this study include insufficient faculty training, a lack of updated resources, infrastructure constraints, and regulatory complexities. Furthermore, the faculty members' responses highlight institutional inertia, limited interdisciplinary collaboration, and a significant gap between theoretical instruction and real-world technological applications. The study contributes to the growing body of research on digital transformation in higher education and offers practical recommendations for curriculum reform, faculty members' development, and policy alignment with Saudi Vision 2030. The results demonstrate the value of equipping educators with the tools and support necessary to prepare graduates for a digitally driven financial future.
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