New ventures face a persistently high failure rate, a challenge often caused by internal weaknesses such as lack of market validation and flawed business models. This study proposes a conceptual framework that integrates market research, business planning, and commercialization into a continuous, iterative cycle, emphasizing their interdependence rather than as isolated processes. To ground this model, it is applied to the case of an elderly caregiving training center, an industry that is growing and vulnerable to the same issue that challenges new ventures. The framework illustrates how market insights can be translated into structured strategies through business planning and subsequently tested through commercialization, with feedback loops informing further refinement. It addresses the critical gaps that undermine venture success and highlights how strengthening market validation and strategic alignment can reduce risk, enhance the long-term sustainability and adaptability of service-based ventures in a volatile market.
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