This review explores the evolving da'wah (Islamic missionary) methodology of Jamaah Tabligh (JT) in response to contemporary social, technological, and ideological challenges. Rooted in six core principles is kalimah shahadah, salah, ‘ilm, and zikr, ikram al-Muslim, ikhlas al-niyyat, and da'wah Jamaah Tabligh's traditional methods, such as khuruj fi sabilillah, jaulah, bayan, and self-islah, continue to shape its outreach strategy globally. However, modern realities have prompted adaptive responses, including the integration of digital platforms, rational approaches, and efforts to counter radicalism. This review draws upon scholarly publications from 2000 to 2025, focusing on how Jamaah Tabligh maintains authenticity while engaging with tools like social media, navigating cyberculture, and addressing misinformation. Through a critical evaluation of the literature and comparison with AI-generated outputs from large language models (LLMs), this paper analyzes the relevance and academic utility of emerging tools in da'wah studies. While LLMs offer accessible thematic overviews, their outputs often lack citation precision and contextual depth, thus requiring human oversight. The review highlights the challenges Jamaah Tabligh faces, such as inter-community friction, the need for da'i competence, and maintaining theological integrity. Contemporary strategies, such as promoting moderation, cultural sensitivity, and interfaith dialogue, reflect the Jamaah Tabligh’s attempts to remain relevant in pluralistic societies. Spiritual elements such as self-purification and moral development remain central. This study concludes that Jamaah Tabligh’s da'wah methodology represents a dynamic interplay between tradition and innovation, with digital transformation offering both opportunities and limitations. Future research should investigate the long-term impact of Jamaah Tabligh on shaping modern Islamic identity and engagement.
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