Today's generation, especially Gen Z, are active users of social media platforms in their daily lives, whether for information-seeking or entertainment. This phenomenon directly and indirectly affects language development among them. Therefore, the use of social media as a medium for language learning must be managed wisely to avoid negative implications. This study aims to explore language learning through social media platforms among Gen Z, focusing on aspects of acceptance, change, and effectiveness. A qualitative approach was used to gain deep understanding of the language learning scenario via social media, involving 10 study participants. Data analysis was guided by the theoretical framework of language use and social gratification. Findings show that Gen Z’s acceptance of language learning via social media is positive, driven by motivation and encouraging factors that promote continuous exploration. As a result, changes and increased effectiveness in active language learning occur, fueled by their interest and excitement toward descriptive, audio, and visual content obtained from social media. This study has the potential to be a key reference for future researchers in understanding how social media can be systematically and comprehensively utilized as a medium for language teaching and learning.
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