The digital transformation of the insurance industry is progressing rapidly, with Insurtech emerging as the primary driving force and gaining significant academic attention. Using CiteSpace software, this study conducts a visual analysis of the global literature on Insurtech indexed in the Web of Science (WOS) database, aiming to explore the evolution of research, core hotspots, and future directions in this field. The findings indicate a significant increase in publications in this field from 2019 to 2024, reaching an annual peak in 2024. Research institutions, such as the University of Washington and the National Bureau of Economic Research (NBER), serve as core research bases, with research hotspots focusing primarily on cutting-edge areas, including "insurance," "banking," "technology adoption," and "artificial intelligence." The current research network has yet to form a systematic, integrated collaboration framework, and the intensity of collaboration between institutions and scholars requires further enhancement.
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