Business education plays a vital role in shaping future professionals by equipping them with the essential skills and competencies required to deal with the economic, managerial, and entrepreneurial landscapes. However, different teaching strategies may not fit all aspects of college learners. This study aimed to investigate the effectiveness of Student-Led Presentation Discussions in enhancing students’ academic performance in Marketing Management. The study utilized a mixed method approach through action research. This study took place in one of the higher education institutions in Ozamiz City. There were 22 number of marketing management 3rd year students through purposive sampling. The study utilized a researcher-made test and Minitab statistical software, with tools such as mean, standard deviation, t-test, and thematic analysis. The study revealed the following findings: (1) Students' performance did not meet expectations before using the Student-Led Presentation Discussions strategy; (2) Students' performance improved significantly after using the Student-Led Presentation Discussions Strategy. They performed satisfactorily; (3) Students' performance differed significantly before and after adopting the Student-Led Presentation Discussions Strategy; and (4) There are other observed improvements among students after using the Student-Led Presentation Discussions Strategy. Furthermore, using a student led discussion strategy improves students' academic engagement in marketing management class. This supports the recommendation to use this method of instruction to improve students’ academic engagement.
Aithal, P. S., & Aithal, S. (2023). Super innovation in higher education by nurturing business leaders through incubationship. International Journal of Applied Engineering and Management Letters (IJAEML), 7(3), 142-167.
Ahuja, V. (2024). Simulations in business education: Unlocking experiential learning. Practices and implementation of gamification in higher education, 1-21.
Antoninis, M., Alcott, B., Al Hadheri, S., April, D., Fouad Barakat, B., Barrios Rivera, M., ... & Weill, E. (2023). Global Education Monitoring Report 2023: Technology in education: A tool on whose terms?.
Bhardwaj, V., Zhang, S., Tan, Y. Q., & Pandey, V. (2025, February). Redefining learning: student-centered strategies for academic and personal growth. In Frontiers in Education (Vol. 10, p. 1518602). Frontiers Media SA.
Cabrera, F. R. (2021). Knowledge, Practices and Observations in the Outcomes-Based Education Implementation and Standards. The Asian ESP Journal, 42.
Coombe, C., de Oliveira, L. C., & Rafi, A. S. M. (Eds.). (2025). Professional Learning and Development in Global Language Education. Taylor & Francis.
De Leon, C. L., Mina, J. C., Vitug, E. G., Vega, N. C., Galano, J. A., Flores, R. B., ... & Magtalas, K. B. (2021). Trailing the gap between the competencies of Bachelor of Science in Business Administration Graduates with industry demands: As viewed by the employers. Open Access Library Journal, 8(12), 1-22.
Duffett, R. G., & Cromhout, D. H. (2022). The Influence of Student-Imparted Marketing Skills and Knowledge Instruction on Small Businesses' Satisfaction: A Service Learning Programme in South Africa. Journal for Advancement of Marketing Education, 30(1), 1-14.
Dwivedi, R. (2022). Development and Implementation of a Student Leadership Programme (SLP) for Developing Leadership Skills at Secondary Level (Doctoral dissertation, Maharaja Sayajirao University of Baroda (India)).
Hamdoun, W. M. A. (2023). Constructive alignment approach: Enhancing learning and teaching. British Journal of Multidisciplinary and Advanced Studies, 4(2), 162-170.
Hasmirah, H., Krismanto, W., & Djabba, R. (2024). Discovery Learning Reinforced with 3D Visual Aids: An Action to Foster Learning Engagement. Journal of Education Action Research, 8(1), 143-151.
Hensley, N. (2025). Student-led discussions for sustainability education: an autoethnographic exploration. International Journal of Sustainability in Higher Education, 26(3), 505-517.
Huang, Y. M., Silitonga, L. M., & Wu, T. T. (2022). Applying a business simulation game in a flipped classroom to enhance engagement, learning achievement, and higher-order thinking skills. Computers & Education, 183, 104494.
Kayyali, M. (2024). Accreditation and Employability: Bridging the Gap. In Quality Assurance and Accreditation in Higher Education: Issues, Models, and Best Practices (pp. 353-397). Cham: Springer Nature Switzerland.
Khoeriyah, F. (2023). Implementing Student Led Conference (SLC)-Based Learning Reflection in Teaching and Learning Process: A Case in an Islamic Primary School. Tadibia Islamika, 3(2), 81-88.
Klein, K., Calabrese, J., Aguiar, A., Mathew, S., Ajani, K., Almajid, R., & Aarons, J. (2023). Evaluating active lecture and traditional lecture in higher education. Journal on Empowering Teaching Excellence, 7(2), 6.
Mahmudin, T. (2023). The importance of entrepreneurship education in preparing the young generation to face global economic challenges. Journal of Contemporary Administration and Management (ADMAN), 1(3), 187-192.
Markauskaite, L., Ripley, D., Arthars, N., & Khosronejad, M. (2021). Co-designing for learning across disciplines: Design principles for student-led innovation. In European Association for Research on Learning and Instruction 2021 Online Conference: Book of Abstracts (p. 85). EARLI.
Meganathan, P. M. (2024). ENHANCING STUDENT ENGAGEMENT AND ACTIVE LEARNING THROUGH STUDENT PRESENTATION-BASED EFFECTIVE TEACHING (SPET) METHOD AMONG MALAYSIAN UNDERGRADUATE STUDENTS. Lim Hock Ann, AP. Dr.
Mehmeti, A., & Dervishi, A. ACTIVE LEARNING METHODS: INCREASING PERFORMANCE, ENGAGEMENT AND COLLABORATION IN THE CLASSROOM–. SCIENTIFIC COMMITTEE, 16.
Millis, B. (Ed.). (2023). Cooperative learning in higher education: Across the disciplines, across the academy. Taylor & Francis.
Mishra, N. R. (2023). Constructivist approach to learning: An analysis of pedagogical models of social constructivist learning theory. Journal of research and development, 6(01), 22-29.
Raikhel, A. M. (2025). Challenges and strategies for implementing a student-centered approach in teaching english as a second foreign language.
Sharma, M., & Gupta, S. (2024). Active Learning Strategies in Higher Education. In Implementing Interactive Learning Strategies in Higher Education (pp. 32-67). IGI Global.
Sinsay-Villanueva, L. M. V., Garcia, G. D. V., Lim, V. L., Tanyag, I. H., Berroya, J., Orbeta, A. C., & Rivera, J. P. R. (2025). Quality education starting with teacher education (No. 2025-04). PIDS Discussion Paper Series.
Valler, T. (2021). The use of peer-led simulation as a pedagogical approach. An action research study (Doctoral dissertation, University of Birmingham).
Vergara, K. C., Santos, J. E., Blasa-Cheng, A., Balatbat, M., & Vergara, R. A. (2023). Engagement and Learning Success: Evidence from Three Years of Transformational Teaching Strategies in Online Event Marketing Education. International Journal of Multidisciplinary: Applied Business and Education Research, 4(11), 4101-4112.
Vygotsky, L. S. (1978). Mind in society: The development of higher psychological processes (M. Cole, V. John-Steiner, S. Scribner, & E. Souberman, Eds. & Trans.). Harvard University Press.
Carpio, R. A. P., & Ilusorio, G. L. (2025). Enhancing Students’ Academic Performance in Marketing Management through Student-Led Presentation Discussions. International Journal of Academic Research in Business and Social Sciences, 15(8), 1995–2013.
Copyright: © 2025 The Author(s)
Published by Knowledge Words Publications (www.kwpublications.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
