International Journal of Academic Research in Business and Social Sciences

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Study on the Inheritance and Innovation of Traditional Chinese Culture——Taking Yichun Summer Cloth as an Example

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The Summer Cloth craft is a traditional artistry passed down by Chinese ancestors, embodies the wisdom of Chinese forebears. Yichun Summer Cloth, particularly Wanzai Summer Cloth (Wanzai is a town of Yichun city), carries profound historical roots and unique cultural significance, standing as a representative of Chinese traditional textile heritage. Once honored as tribute items to the emperor, this cloth played a vital role in boosting Yichun’s economy but now it is facing the peril of extinction. This study traces the historical development of Yichun’s Summer Cloth industry through field research, evaluates its current status, and draws inspiration from the growth trajectories of Rongchang Summer Cloth and Fenyi Summer Cloth. By leveraging local advantages, it proposes actionable strategies for heritage preservation and innovative development.
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