This study reviews prior research to establish a foundation for understanding the current state of knowledge and the contextual background for users’ stickiness on China’s People's Daily’s use of Douyin as a platform for news dissemination. The paper first explains the role of short-video platforms in news dissemination. It then outlines the establishment of the People's Daily Douyin account and its coverage, providing the background to the current study. Furthermore, it synthesises previous studies on the continuous usage behaviour of social media users, examining its antecedents, underlying concepts, and measurement approaches. Users’ stickiness are then explained through the lenses of Commitment-Trust Theory, and the Unified Theory of Acceptance and Use of Technology (highlighting individual factors). Building on these foundations, the study reviews the key variables investigated, conceptualises a research model, and proposes hypotheses concerning the factors influencing continuous usage of the People's Daily Douyin account. The paper concludes with a summary of the research framework developed.
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