As Artificial Intelligence (AI) technology continues to evolve, Chinese museums are increasingly adopting digitalization and networked systems. Visual aesthetics play a crucial role in enhancing cultural and creative products, while AI supports the development of interactive exhibition spaces and cultural artifacts. However, challenges persist, including repetitive narratives, a lack of originality in cultural products, and uneven digital progress across museums. This study explores the development and current trends in museum cultural and creative product design in the context of the Internet era. Leveraging the metaverse and AI-driven technologies can help Chinese museums establish unique intellectual property symbols and create immersive virtual experiences. AI generative design enables museums to produce innovative, personalized cultural products, enrich consumer sensory engagement, and bring cultural artifacts to life in three-dimensional forms. The Beijing Palace Museum serves as a prime example of integrating AI technology and strategic design approaches. By precisely targeting consumer preferences and incorporating elements of traditional Chinese culture, the museum blends practicality with creativity. Its focus on craftsmanship, combined with cross-industry collaboration and new media integration, ensures that its cultural products maintain their heritage value while achieving commercial success in the AI era. This paper emphasizes that the sustainable development of cultural and creative products is essential for the future of museums. Advancing the thoughtful design and innovation of these products in Chinese museums remains a critical subject today.
Chen, X. M. (2018). Research on the application of Chu cultural graphic symbols in the packaging design of cultural and creative products in Hubei museums. China: Guangxi Normal University. Retrieved from https://d.wanfangdata.com.cn/thesis/D01507887
Chiou, S. C., Wang, Y. C. (2017) The Example Application of Genetic Algorithm for the Framework of Cultural and Creative Brand Design in Tamsui Historical Museum [J]. Soft Computing, 22(8): 2527-2545.
Ying, C. (2023). “Division” and “integration”: Intergenerational Differences And Changes In Youth Aesthetics, China: Chinese Youth Studies. Retrieved from https://xueshu.baidu.com/usercenter/paper/show?paperid=117k0p40ms7m0000qq2n0rb0uk342727&site=xueshu_se
Donaid, A N. (2015). Design Psychology 3: Emotional Design. (HE Xiaomei, OU Qiuxing, Trans.) china: CITIC press.
Du, H.-M., & Zhang, S.-M. (2016). The cloud design system building research of tourist Souvenirs. DEStech Trans. Eng. Technol. Res, 8, 274–281.
Jin, F. (2018). The current situation and development strategies of tourist souvenirs. China: Tourism Overview. Retrieved from https://wenku.baidu.com/view/e42b23e501d8ce2f0066f5335a8102d277a261d8.html?_wkts_=1720750059721&bd Query= The current situation and development strategies of tourist souvenirs Fan Jin
Mengqi, G., and Haiyan, W. (2023). Research on the innovative development strategy of digital museums under the background of the metaverse. China: Communication Research. Retrieved from https://xueshu.baidu.com/usercenter/paper/show?paperid=1p750tr00u480me00d7f0tu0a3142393&site=xueshu_se
Guo, X. H. (2022). Analysis on the current status and development strategies of museum cultural and creative products. China: Cultural Industry. Retrieved from https://xueshu.baidu.com/usercenter/paper/show?paperid=1d0006t0nr4f0ve02r3t02r05h737781
Halabi, K. N. M. (2018). The impact of giftware design and its packaging attributes on consumer purchasing intentions behavior in the Malaysian context (Doctoral dissertation). Lancaster University, UK.
Halabi, K. N. M. (2018). The Impact of giftware Design and Its Packaging Attributes on Consumer Purchasing Intentions Behaviour in Malaysian Context. Lancaster University.
Halabi, K. N. M., & Hands, D. (2018). Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations. Asian Journal of Social Sciences and Management Studies, 5(1), 16–22. https://doi.org/10.20448/journal.500.2018.51.16.22
Halabi, K. N. M., Azahari, M. H., Goyal, S. B., Yusof, S. A. M., & Garg, R. (2024). Apply AI, AR, 3D Printing, and M-Commerce: Digital Transformation Case Study of Fashion Industry. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4502174
Kenya, H. (2011). Design in design. China: Peking University Press. https://xueshu.baidu.com/usercenter/paper/show?paperid=1j2j0p40yw7g02q097740ee09d537374&site=xueshu_se
Hongchao, L., Xinyu, W., and Weiyu, L. (2022). Research on the design of cultural and creative products of the Palace Museum based on cultural elements. China: Packaging Engineering. Retrieved from https://xueshu.baidu.com/usercenter/paper/show?paperid=1y1c0g90ba2t0xh08t6608s0m9037251&site=xueshu_se
Shumin, L. (2020). Research on the development, design, and promotion of the cultural creation of the Beijing Palace Museum under the background of “Internet +” China: Packaging Engineering. Retrieved from https://xueshu.baidu.com/usercenter/paper/show?paperid=1m5u0a105e5d0ee0vq7g06807f053580&site=xueshu_se
Liu, Y. (2003). Engineering aesthetics and aesthetic ergonomics: theoretical foundations and a dual-process research methodology. Ergonomics, 46(13–14), 1273–1292.
Nechita, F. (2014). The new concepts shaping the marketing communication strategies of museums. Bulletin of the Transilvania University of Bra?ov, Series VII: Social Sciences and Law, 1, 269–278.
Jixiang, S. (2014). Dialectical thinking on the ten major relationships in the protection of the cultural heritage of the Forbidden City. China Art News. Retrieved from https://www.dpm.org.cn/research_talk/251936.html
Shearmu, R., Carincazeaux, C., Doloreux, D. (2016). Cultural Creation and Social Innovation as the Basis for Building a Cohesive City [J]. Handbook on the Geographies of Innovation, 2016(10): 447-462.
Xin, S. (2017). Research on the Expression of Graphic Symbols of Qing Dynasty Culture under the Background of "Internet+." China: Shenyang University. Retrieved from https://xueshu.baidu.com/usercenter/paper/show?paperid=0be397c0afcf198ac73ed20dc0b4a72e&site=xueshu_se
Zhao, W. (2019). Research on the redesign of China's excellent traditional cultural elements: Taking the design of cultural and creative products in Chinese museums as an example. China: Design. Retrieved from https://xueshu.baidu.com/usercenter/paper/show?paperid=dcde50d3ecf819b00f9a0ef2c2e35a90&site=xueshu_se
Meng, W. (2019). How the Palace Museum builds its brand. China: People's Daily Overseas Edition. Retrieved from http://travel.people.com.cn/n1/2019/0301/c41570-30951268.html
Bingru, Y., Zihuan, W. (2022). Research on the development of digital cultural products of museum collections based on aesthetic intervention. China: Journal of Changsha Civil Affairs Vocational and Technical College.
Yue, M., Guan, H. (2023). Make Cultural Relics “Alive” Research on the Application of Artificial Intelligence Technology in Museum Cultural Creation. China: Beauty and Times. Retrieved from https://xueshu.baidu.com/usercenter/paper/show?paperid=1u5e08h0fq7q04n06e4b0mm0q0769764&site=xueshu_se
Zhao, Y. F. (2020). Theory and practice of cultural and creative product development in Chinese museums. China: Shandong Social Sciences.
Xiaorui, Y., & Halabi, K. N. M. (2025). Design Strategies of Preserving Museum Cultural and Creative Products in the Era of AI+: Literature Review. International Journal of Academic Research in Business and Social Sciences, 15(6), 1364–1380.
Copyright: © 2025 The Author(s)
Published by Knowledge Words Publications (www.kwpublications.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
