The post-pandemic era has witnessed architecture firms struggling with cash flow challenges. One common reason for firm failure is cash flow insufficiency rather than a lack of profits. Architecture firms obtain fees that contribute to cash flow from services provided on a project basis. Firms obtain an optimal cash flow balance by practicing healthy financial management protocols that not only focus on profit but also on cash flow. Recent studies have mentioned that finances affect the performance of architectural firms. This study aimed to uncover the essence of financial struggles and the strategies employed to achieve financial stability and resilience by examining these experiences. Detailed interviews and analyses were used to provide a comprehensive understanding of how architecture firms navigate their financial realities in the post-pandemic era.
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