Among the successful methods of Da'wah (Islamic propagation) found in Surat Yusuf is the way Prophet Yusuf (Joseph) planned and prepared to ensure the success of his mission, tirelessly working day and night to convey his message. Strategic planning is essential for those engaged in Da'wah, just as economists plan for the success of their ideas, and similarly do politicians, cultural figures, social scientists, and practitioners of various arts. Likewise, those devoted to Da'wah must plan and prepare to guide their audiences toward safety. The research problem lies in the misunderstanding of many preachers who isolate themselves from their communities, failing to plan and prepare for the success of their mission, unlike Prophet Yusuf, who carefully planned for their success. Many preachers show little concern for the societies they live in, resulting in minimal impact on the contemporary reality of Da'wah. This study aims to highlight the importance of preparation and planning for preachers to ensure the success of their mission, with a focus on Surat Yusuf, which is rich with examples of planning across various contexts. Preachers are encouraged to reflect on its lessons and ponder its meanings. The research adopts an analytical and deductive methodology to study the verses of S?rat Yusuf and the actions of Prophet Yusuf within it. The research will emphasize the originality of planning and preparation in Da'wah and affirm that success in this field requires effort, preparation, and dedication to the entrusted mission.
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Said, M. H. M., Hassan, R. I. M., Mohamad, S. A. R., Mousa, A. N. A. G. M., & Elgadir, I. B. E. A. (2025). Among the Methods of Da’wah Success in Surat Yusuf: Preparation and Planning. International Journal of Academic Research in Business and Social Sciences, 15(6), 808–814.
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