Taman Negara Tanjung Piai, situated at the southernmost tip of mainland Asia, is a unique ecological destination recognized as a Ramsar site due to its rich mangrove biodiversity. As tourism in the park grows, there is an urgent need to ensure sustainability through balanced development. This paper examines the tourism potential of Tanjung Piai through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, assessing its ecological value, infrastructure capacity, and socio-economic impact on the surrounding communities. The study employs a mixed-methods approach, incorporating field observations, interviews, and a survey to assess both internal and external factors influencing the park. Key strengths include its ecological significance and existing facilities, while weaknesses highlight issues such as limited accessibility and community disengagement. Opportunities lie in eco-education, digital marketing, and sustainable funding, whereas threats include environmental degradation and climate change. The paper proposes strategic recommendations for infrastructure upgrades, community empowerment, environmental protection, and policy alignment. Findings suggest that a comprehensive, inclusive strategy rooted in data and stakeholder collaboration can transform Tanjung Piai into a model for sustainable tourism. The analysis also provides insights for planners and policymakers seeking to develop protected areas that strike a balance between ecological conservation, economic growth, and social equity.
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