This study investigated the relationship between learning and marketing orientations and organizational performance using a survey-based methodology. Software such as SPSS 24.0 was used to process the gathered data. 390 managers from Jordan's small and medium-sized businesses (SMEs) participated in the survey. The survey items showed reliability ratings over 0.7, indicating trustworthy results, and the sample complied with the basic rules of probability sampling. Factor and correlation analyses of the variables were part of the investigation, and structural equation modeling (SEM) produced the results. The findings show that learning and marketing orientation are important factors in performance improvement and that they have a strong positive correlation with the performance of an organization. According to the report, companies may increase their productivity by encouraging a culture of lifelong learning, giving employee education top priority, encouraging staff members to be open-minded, and embracing creative ideas and endeavours. According to studies conducted from a marketing perspective, performance may be improved by keeping an eye on what rivals are doing, honing tactics to remain competitive, effectively utilizing resources to provide value to specific clients, and fostering better departmental cooperation.
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