This study will test whether blockchain adoption will improve the triple-bottom-line performance of Malaysian logistics firms by first strengthening their data-analytic capability. Anchored in Dynamic Capabilities Theory, it will survey digitally active freight forwarders, 3PLs and in-house logistics units and will analyse the data with PLS-SEM, incorporating procedural and statistical remedies for common-method bias. The model is expected to confirm that blockchain intensity will boost data quality and analytic maturity, that stronger analytics will enhance social, environmental and economic outcomes, and that data-analytic capability will fully mediate the blockchain–sustainability link. Purpose - It will test whether data-analytic capability will mediate the link between blockchain intensity and social, environmental, and economic performance. Design/methodology - A cross-sectional survey of digitally active logistics providers will be analysed with PLS-SEM; procedural and statistical controls will limit common-method bias. Findings - The model is expected to show that blockchain adoption will raise data quality, that stronger analytics will improve all three sustainability dimensions, and that full mediation will emerge. Originality/value - This will be the first empirical study to integrate blockchain and analytics within Dynamic Capabilities Theory for an emerging-economy logistics context, supplying actionable guidance for firms and policymakers.
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