Coopetition is defined as made up of competitiveness and cooperation. Both of the opposing parties want to enhance the sharing of the partnership's profits. The aim of this research was to investigate coopetition strategies in Malaysia's woodworking sector. The research tackles a number of problems, including low productivity in the woodworking sector, personnel shortages, transportation costs, and raw material availability. The researcher used a purposive sample of nine owners or managers in the woodworking business in Johor and Negeri Sembilan, Malaysia, to conduct in-depth qualitative interviews in order to address these issues. The strategies were the main topic of the interview questions. Thematic analysis was conducted using Microsoft Word. Important changes were made to the procedures for data preparation, the collection time, and data collecting and analysis techniques. The results, which came from a variety of sources, included a thorough examination of the claims as well as participant profiles and attributes. While one participant had no recommendations for coopetition strategies, the other eight participants all supported themes that fit the coopetition theory in the context of the woodworking industries in Negeri Sembilan and Johor. This demonstrates that one person opposed coopetition because it seemed that competitors would never work together and would always be rivals. The study concludes by examining the dynamics of coopetition in the woodworking sector in Gemas, Negeri Sembilan, and Segamat, Johor, Malaysia. Strategies include building relationships, market demand and communication, and trust and integrity. This study successfully accomplishes its objectives by offering solid proof of coopetition dynamics in the woodworking industry environment, especially to the insights obtained from interviews with nine participants.
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