The study aimed to identify the impact of strategic orientations on organizational innovation in Jordanian pharmaceutical companies. The study was conducted on a simple random sample of (138) managers in the companies under study. Data was collected through a developed electronic questionnaire, and the (SPSS) program was used to process the data. The study results indicated a high level of relative importance of strategic orientations and organizational innovation in companies. The results also demonstrated a significant impact of strategic orientations on organizational innovation in Jordanian pharmaceutical companies.
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