This conceptual paper aims to identify and explain the critical factors influencing Chinese tourists' behavioral intention model when choosing New Zealand as a travel destination. The study primarily focuses on understanding tourists' motivations for selecting New Zealand and their decision-making processes in choosing travel destinations. Through this conceptual model, a comprehensive understanding of Chinese tourists' travel motivations and the key factors influencing their choice of New Zealand as a travel destination was obtained. The proposed underpinning theories, research gaps, proposed hypotheses and conceptual model provide valuable insights into the motivations and behaviors of Chinese tourists choosing New Zealand as a travel destination.
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