In the context of rural revitalization and the integration of culture and tourism, especially the trend of combining sports and culture to revitalize rural development, promoting the development of rural tourism has great economic and social significance. Folk culture, as the soul of rural culture, embodies extremely important value. Specially engaging and observant folk sports culture and projects. On August 20, 2024, the competitive game "Black Myth: Wukong" was released. As a significant cultural export, the game features 27 out of 32 scenic spots in Shanxi, which will undoubtedly bring opportunities and challenges to the tourism of Shanxi's folklore culture. The level of tourists' identification with folklore sports culture will become the key to tourism development. This study sorts out and summarizes the indicators and standards of folklore sports cultural identity in rural tourism by combining the methods of field method and literature review. In this study, a total of 30 literatures on folklore cultural identity were screened to summarize the standards and indicators of folklore cultural identity. It also conducted field examination and research in Jiajiazhuang and other places in Shanxi Province, and finally formed five dimensions of folklore sports cultural identity in rural tourism, 51 resident indicators and 49 tourist indicators, which provide theoretical and data support for the subsequent development of the folklore sports cultural identity scale, in order to help the sustainable development and utilization of rural tourism, and to promote rural revitalization and development.
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