This study proposes a sustainable ethno-ecotourism model designed specifically for Tanjung Piai National Park, Johor, Malaysia, aiming to simultaneously enhance local community economies and conserve biodiversity. Employing a quantitative research approach, structured questionnaires were administered to local community members and tourists to systematically gather insights into perceptions regarding cultural involvement, economic benefits, and biodiversity conservation practices. Results demonstrate that integrating cultural heritage activities, such as traditional Bugis experiences, culinary demonstrations, and local games, with ecologically responsible tourism significantly increases community income opportunities and contributes positively to biodiversity conservation. Thus, the findings indicate strong community support and visitor satisfaction, highlighting the potential of Tanjung Piai to serve as a benchmark for implementing sustainable ethno-ecotourism strategies.
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