In the face of the fierce competition in the field of global higher education and the rapid changes in the knowledge economy environment, it is particularly important and urgent to explore effective strategies to improve the enthusiasm and persistence of university teachers' work investment. To this end, this study takes 293 in-service teachers from Sichuan public universities as the research object, and collects detailed data through the Likert scale to deeply explore the influence mechanism of professional identity on university teachers' work investment. Using regression analysis, the results show that professional identity and its four basic dimensions the work engagement of university teachers is significantly and positively affected by multiple factos,including their professional values, role values, sense of professional belonging, and professional be avior tendencies. This finding provides theoretical basis and practical guidance for improving the investment of university teachers.
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