The Malaysian government aims to publish 31,700 book titles per year by 2020 to meet the standards of literate developing countries recommended by the United Nations Educational, Scientific and Cultural Organization (UNESCO). As such, publishing houses in Malaysia is taking steps to produce a variety of books to meet the government's target, including flourishing indie publications. This study discussed the transformation element in indie writing and book publishing in Malaysia from the perspectives of an indie publisher (Lejen Press Sdn Bhd). It was found that Lejen Press has transformed its business entity from printed media to digital media, emphasized openness and freedom of the work and has extended its book marketing strategies. This transformation helped the company excel in its visibility and market share in the publication industry in Malaysia.
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In-Text Citation: (Jono et al., 2020)
To Cite this Article: Jono, S. N. F., Bakar, M. S. A., Asri, M. A. bin M., Jaafar, F. binti, & Sahharil, N. E. binti. (2020). Elements of Transformation in Indie Publication from the Perspectives of Lejen Press Sdn Bhd. International Journal of Academic Research in Business and Social Sciences, 10(6), 621–627.
Copyright: © 2020 The Author(s)
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