The animated TV series of Upin & Ipin, broadcast for the first time in 2007, was an enormous sensation. It was created by Les' Copaque Production Sdn. Bhd. This success was further amplified by their movie titled Upin & Ipin: Keris Siamang Tunggal, which collected more than RM25 million in the box office collection in 2019. DD Animation Studio Sdn. Bhd is the creator of Didi & Friends and Omar & Hana - Malaysia's animation with more than 1 billion views on YouTube. This meant a welcome response from the local audience towards Malaysian animation arena. Malaysia has produced many animated movies such as Bawang Putih Bawang Merah (2001) and Silat Lagenda (1998). Qualitatively, this study discusses the challenges of distributing animated products in Malaysia. Four significant challenges were found: challenges in the production of animation, challenges in the delivery of media with children related content (animation audience), challenges in marketing and distribution, and challenges in the competition between local and foreign animation. It can be concluded that there are many challenges in the marketing and distribution of animation products, in particular the introduction of animation products to both local and international market.
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In-Text Citation: (Kamisan et al., 2020)
To Cite this Article: Kamisan, M. H. bin, Bakar, M. S. A., Adzis, M. M. bin A., Haris, N. A., & Shuki, M. S. B. M. (2020). Exploring Challenges of Animation Product Distribution in Malaysia. International Journal of Academic Research in Business and Social Sciences, 10(6), 612–620.
Copyright: © 2020 The Author(s)
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