Bestselling novels in Malaysia can be defined as novels that are nominated for award-winning categories. The Malaysian book industry is still experiencing a decline today, not only in the number of books published but also in book sales volume in the current market. However, the branding and sales record books of Buku Fixi Sdn Bhd are consistently high in Malaysia. This study discusses the bestselling novel factors through the perspective of an indie publication house (Buku Fixi Sdn Bhd) by interviewing Amir Muhammad (Managing Director of Buku Fixi Sdn Bhd) and Nadia Khan (Authors of Buku Fixi Sdn Bhd). Qualitatively, three main factors contributing to the bestselling book sales of Buku Fixi are explored through its writing techniques, story structure, and narrative. Findings found that Buku Fixi emphasizes in utilizing effective writing narratives as a surefire way to sell their bestselling books. This factor is an important formula for the company to remain relevant and strong in the Malaysian book industry today.
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In-Text Citation: (Karim et al., 2020)
To Cite this Article: Karim, M. F. S. bin A., Bakar, M. S. A., Muhammad, A., Khan, N., & Shuki, M. S. B. M. (2020). Exploring Best-selling Novel Factors: The Technique, Structure and Narrative Writing from the Perspectives of Buku Fixi Sdn Bhd. International Journal of Academic Research in Business and Social Sciences, 10(6), 601–611.
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