This review paper focuses on the barriers and obstacle of attitude towards online shopping in the Malaysian market. From the review of literature, it is found that the Malaysian online shopping is still at the beginning stage as compared to other Asian countries which are at a more advanced stage. Among the contributor to this issue is the lack of understanding and negative attitude towards online shopping. Due to that, four main barriers have been identified and they are: privacy and security, trust, web design and perceived ease of use. This study is still at the early stage and needs further validation by reputable scholars and experts in the field to enhance its credibility. Thus, the issue will be explored further through quantitative study.
Azeem, M. A. (2012). Consumers' Attitudes toward Commercial E-mail Spam and Web pop-ups: Interference, Perceived Loss of Control, and Irritation. Inf. Knowl. Manag. 2, 21-33.
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of marketing, 69(4), 133-152.
Bedi, S. S., Kaur, S., & Lal, A. K. (2017). Understanding web experience and perceived web enjoyment as antecedents of online purchase intention. Global Business Review, 18(2), 465-477.
Belkhamza, Z., & Niasin, M. A. F. (2017). The Effect of Privacy Concerns on Smartphone App Purchase in Malaysia: Extending the Theory of Planned Behavior. International Journal of Interactive Mobile Technologies (iJIM), 11(5), 178-194.
Bhatt, A. (2014). Consumer attitude towards online shopping in selected regions of Gujarat. Journal of Marketing Management, 2(2), 29-56.
Brady, L., & Phillips, C. (2003). Aesthetics and usability: A look at color and balance. Usability News, 5(1), 2-5.
Bramall, C., Schoefer, K., & McKechnie, S. (2004). The determinants and consequences of consumer trust in online environments: an exploratory investigation. International Journal of Internet Marketing and Advertising, 1(4), 388-412.
Chiu, C. M., Huang, H. Y., & Yen, C. H. (2010). Antecedents of trust in online auctions. Electronic Commerce Research and Applications, 9(2), 148-159.
Cyr, D. (2008). Modeling web site design across cultures: relationships to trust, satisfaction, and e-loyalty. Journal of Management Information Systems, 24(4), 47-72.
Florian, E. N. (2000). Towards a Model of Trust for E-Commerce System Design. In Proc. of the CHI2000 Workshop: Designing Interactive Systems for (pp. 38-43).
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology & marketing, 20(2), 139-150.
Faqih, K. M. S. (2016). An empirical analysis of factors predicting the behavioural intention to adopt internet shopping technology among non-shoppers in a developing country context: does gender matter. Journal of Retailing and Consumer Services, 30, 140-164.
Ganguly, B., Dash, S. B., & Cyr, D. (2009). Website characteristics, Trust and purchase intention in online stores: -An Empirical study in the Indian context. Journal of Information Science & Technology, 6(2).
Ganguly, B., Dash, S. B., Cyr, D., & Head, M. (2010). The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture. International Journal of Electronic Business, 8(4-5), 302-330.
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS quarterly, 27(1), 51-90.
Haque, A., Khatibi, A., & Mahmud, S. A. (2009). Factors determinate customer shopping behaviour through internet: The Malaysian case. Australian Journal of Basic and Applied Sciences, 3(4), 3452-3463.
Haque, A., Sadegzadeh, J., Khatibi, A., & Al Mahmud, S. (2006). Investigating potentially affective factors of online sales: a study on Malaysian business online. International Journal of Information Systems and Change Management, 1(4), 374-395.
Harn, A. C. P., Khatibi, A., & Ismail, H. B. (2006). E-Commerce: A study on online shopping in Malaysia. Journal of Social Sciences, 13(3), 231-242.
Hasan, B. (2016). Components of Online Shopping Attitude and the Effects of Website Design Characteristics. Journal of Information & Knowledge Management, 15(03), 1650028. doi:10.1142/s0219649216500283
Hew, J. J. (2017). Hall of fame for mobile commerce and its applications: A bibliometric evaluation of a decade and a half (2000–2015). Telematics and Informatics, 34(1), 43-66.
Isa, S. M., & Wong, K. Y. (2015). Age differences in behavioral intention to use internet marketing: A comparative study between Malaysian and Taiwanese. International Journal of Business and Society, 16(3).
Jamil, N. A., & Mat, N. K. (2011). To Investigate the Drivers of Online Purchasing Behavioural in Malaysia Based on the Theory of Planned Behavior (TPB): A Structural Equation Modelling (SEM) Approach. International Conference on Management, (pp. 453-460).
Jin, L. Y., Osman, A., Romle, A. R., & Haji-Othman, Y. (2015). Attitude towards online shopping activities in Malaysia public university. Mediterranean Journal of Social Sciences, 6(2 S1), 456.
Kim, J. B. (2012). An empirical study on consumer first purchase intention in online shopping: integrating initial trust and TAM. Electronic Commerce Research, 12(2), 125-150.
Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands. Management Research Review.
Lee, M. K., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of electronic commerce, 6(1), 75-91.
Levy, M., and Weitz, B. A. (2016)., Retailing Management, McGraw-Hill, Irwin, CA.
Lim, Y. J., Osman, A., Salahuddin, S. N., Romle, A. R., & Abdullah, S. (2016). Factors influencing online shopping behavior: the mediating role of purchase intention. Procedia economics and finance, 35(5), 401-410.
MCMC. (2017). Internet Users Survey 2017: Statistical Brief Number Twenty-One. Malaysian Communication and Multimedia Commission. ISBN 1823-2523
Meskaran, F., Ismail, Z., & Shanmugam, B. (2013). Online purchase intention: Effects of trust and security perception. Australian journal of basic and applied sciences, 7(6), 307-315.
Muniady, R., Al-Mamun, A., Permarupan, P. Y., & Zainol, N. R. B. (2014). Factors influencing consumer behavior: A study among university students in Malaysia. Asian Social Science, 10(9), 18.
Nejati, M., Shafaei, A., Salamzadeh, Y., & Daraei, M. (2011). Corporate social responsibility and universities: A study of top 10 world universities’ websites. African Journal of Business Management, 5(2), 440-447.
Nielson Global Survey. (2016). Mobile ecology: are Malaysian consumers ready for the new frontier of mobile banking and payment? Retrieved on 28 September 2018. Available at https://www.nielsen.com/my/en/insights/news/2016/are-malaysian-consumers-embracing-the-virtual-wallet.html
Oh, J. S., & Jeong, D. Y. (2015). The effects of consumers' beliefs about TV home shopping advertising on attitude and purchase intention. Indian Journal of Science and Technology, 8(14), 1.
Park, H. H., Jeon, J. O., & Sullivan, P. (2015). How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention. The International Review of Retail, Distribution and Consumer Research, 25(1), 87-104.
Punyatoya, P. (2015). Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention. Marketing Intelligence & Planning.
Ranganathan, C., & Ganapathy, S. (2002). Key dimensions of business-to-consumer web sites. Information & Management, 39(6), 457-465.
Rose, S., Clark, M., Samouel, P., & Hair, N. (2012). Online customer experience in e-retailing: an empirical model of antecedents and outcomes. Journal of retailing, 88(2), 308-322.
Salem ur Rahman. (2018). Motivations and barriers to purchasing online: understanding consumer responses. South Asian Journal of Business Studies, 7(1), 111-128.
Shiau, W.-L., & Chau, P. (2013). Does Altruism Matter on Online Group Buying? Perspectives from Egotistic and Altruistic Behavior. PACIS 2013 Proceedings, (p. 229).
The Malaysian Insider. (2011). Available on www.malaysianinsider.com
Tong, X. (2010). A Cross-National Investigation of an Extended Technology Acceptance Model in the Online Shopping Context. IJRDM, 30(10), 742-759.
Wu, S. I. (2003). The relationship between consumer characteristics and attitude toward online shopping. Marketing intelligence & planning.
Wu, W. Y., Quyen, P. T. P., & Rivas, A. A. A. (2017). How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience. Information Systems and e-Business Management, 15(3), 689-715.
Wulandari, A. A., Rahyuda, I. K., & Yasa, N. N. K. (2015). The role of attitude in mediating consumer knowledge influence towards the purchase intention of green product. Jurnal Dinamika Manajemen, 6(2), 1-10.
Yaoyuneyong, G., Foster, J. K., & Flynn, L. R. (2014). Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising. Journal of Global Fashion Marketing, 5(4), 283-296.
Yeo, V. C. S., Goh, S. K., & Rezaei, S. (2017). Consuer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35, 150-162.Zendehdel, M., Paim, L., Bojei, J., & Osman, S. (2011). The effects of trust on online Malaysian students buying behavior. Australian Journal of Basic and Applied Sciences, 5(12), 1125-113
In-Text Citation: (Naseri et al., 2020)
To Cite this Article: Naseri, R. N. N., Othman, N. A., & Ibrahim, N. R. W. (2020). The Barriers and Obstacles of Attitude towards Online Shopping in the Malaysian Market. International Journal of Academic Research in Business and Social Sciences, 10(6), 413–420.
Copyright: © 2020 The Author(s)
Published by Knowledge Words Publications (www.kwpublications.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode