Disclosure of news information from the mass media now is undeniably has a dominant impact on individual either in positive or negative form. The transformation from mass media to new technologies such as social media shows that individuals are now becoming too smart to choose their own media content. This concept paper conducted through meta-analysis has three main objectives, among them are to psychologically explains the adaptation process and reception of information by individuals, to identify the relationship between the reception of information with the recall process in psychology and to identify the factors that influence media effects namely the reception of information by individuals’ schemata. These factors are divided into two sections, internal factors and external factors. Internal factors are identified as individuals’ level of knowledge, belief importance, belief content and emotion. Meanwhile, external factors are namely frame repetition, frame competition, types of frames (thematic and generic frames). This article will explain in detail the concept of framing effect, psychology elements as the basis to the news frame effect, and mediator and moderator in the study of framing effect.
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In-Text Citation: (Zawawi & Kee, 2020)
To Cite this Article: Zawawi, J. W. M., & Kee, C. P. (2020). A Concept of Mediator and Moderator on News Frame Setting in Communication. International Journal of Academic Research in Business and Social Sciences, 10(15), 1–9.
Copyright: © 2020 The Author(s)
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