The rapid digitalization of education necessitates the adoption of innovative strategies to improve communication, marketing, and entrepreneurship within academic settings. Traditional educational institutions often struggle to keep pace with technological advancements, resulting in inefficiencies in outreach, engagement, and student recruitment. This study investigates the implementation of AI-powered digital marketing strategies within educational frameworks to enhance communication and support technopreneurship. Conducted through a digital marketing webinar attended by 672 participants from 33 vocational colleges, this research examines the impact of AI-driven content marketing, live engagement tools, and automated outreach techniques. The findings highlight significant improvements in digital engagement, enrollment strategies, and educational branding, underscoring the potential of AI-driven solutions in fostering a technologically adept and entrepreneurial learning environment. This study contributes to bridging the gap between education, technology, and business innovation, offering a comprehensive model for future implementation.
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