This research study aimed to determine the status coffee shop business in Batangas City as basis for business operation Initiatives in terms of the profile of the coffee shop business in Batangas City, Philippines. Descriptive type of research was used in the study. Findings revealed that coffee shop businesses in Batangas City are operating in more then 3 years. With regards to personnel requirements, coffee shop managers prefer college or associate graduate with ages ranging from 21-23 years of age. Both male and female applicants are acceptable as long as they pass the process. Lack of skilled man is not a problem because they undergo training before they are allowed to be on the operation. Late arrivals of guests with respect to the reservation and those who do not showed up are not considered because managers are focusing more on those guests that are present. Employees encountered inadequate payroll problem followed by duplication of duties during the operation.
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