The study investigated the moderating role of decision making styles between strategic management practices and performance of small and medium enterprises (SMEs) in Ekiti State, Nigeria with a view to establishing whether strategic planning and implementation as well as decision making styles significantly affect performance of SMEs in Ekiti State, Nigeria. Descriptive survey research design was used for the study. Primary data collected through a semi-structured questionnaire administered on three hundred and ninety-five (395) small business owners and managers in Ekiti State, Nigeria were analysed through frequency count, multiple regression and logit models. The result of multiple regression showed that strategic planning positively and significantly affect performance of SMEs showing t-statistics and probability of (t= 6.930; .000 <0.05). Also the result obtained indicated a positive and significant effect of strategy implementation on performance of SMEs showing t-statistics and probability of (t= 4.074; 0.000 < 0.05). In addition, the study indicated that decision making styles mediated positively between strategic management and performance of SMEs in Ekiti State, Nigeria and exerts stronger effect than the independent variable on the dependent variable. Based on the results of the study it was concluded that a unit increase in strategic management practices and decision making styles led to a significant increase in performance of SMEs in Ekiti State, Nigeria. The study recommended that owners and managers of the SMEs should pay more attention to strategic planning and implementation as well as their decision making styles if they are to succeed and survive in the highly competitive and untoward business environment in Nigeria.
Acciarini, C., Brunetta, F., & Boccardelli, P. (2021). Cognitive biases and decision-making strategies in times of change: a systematic literature review. Management Decision, 59(3), 638-652.
Adeleke, A., Ogundele, O. J. K., & Oyenuga, O. O. (2008). Business policy and strategy. (2nd ed.). Lagos: Concept publication limited.
Agwu, M. E. (2018). Analysis of the impact of strategic management on the business performance of SMES in Nigeria. Academy of Strategic Management Journal, 17(1), 1-20.
Akeke, N. I. (2019). Strategic Interventions and Performance of Small and Medium Enterprises in Nigeria. International Journal of Community Development & Management Studies, 3, 17-29. Retrieved from: http://ijcdms.org/Volume03/v3p017-029Akeke4996.pdf.
Akeke, N. I., Adetayo, H. O., Akeke, A. R., & Oyebanji, M. O. (2021). Strategic leadership and performance of small and medium enterprises: The role of strategic interventions. Modern Management Review, 26(3), 7-15.
Alabi, Y., & Bankole, I. (2020). Impact of Strategic Planning on Organisational Performance (A Study of GTBank Plc). ADEDIPE, Oluwaseyi Ayodele OLADEJI, Ige Olubunmi, 97.
Alaka, N., Tijani, A., & Abass, O. (2011). Impact of strategic planning on the performance of insurance companies in Nigeria. European Journal of Humanities and Social Sciences, 5(1), 1-3.
Al Shra'ah, A. E. M. (2015). The impact of decision making styles on organizational learning: An empirical study on the public manufacturing companies in Jordan. International Journal of Business and Social Science, 6(4).
Anaekwe, G. (2012). Strategic management practices and performance of small scale enterprises in Kitui town in Nigeria. International journal of Science Commerce and Humanities, 2(4), 249-259.
Arac?o?lu, B., Zalluho?lu, A. E., & Candemir, C. (2013). Measuring and evaluating performance within the strategic management perspective: A study on performance measurement of a seafood company. Procedia-Social and Behavioral Sciences, 99, 1026–1034. doi:10.1016/j.sbspro.2013.10.576.
Aremu, M. A. (2010). Enhancing organisational performance through strategic management: Conceptual and theoretical approach. Retrieved on October 20, from www.stratplanning/performance.
Aremu, M. A., Aremu, M. A., & Olodo, H. B. (2015). Impact of strategic management on the performance of small and medium scale enterprises (SMEs) in Nigeria. Journal of Sustainable Development in Africa, 17(1), 113-126.
Asaka, C. N., Ojera, P., & Otima, D. (2012). The influence of informal strategic management modes on performance of Small enterprises in Kisumu County, Kenya. International Journal of Science and Research, 3(9), 265-281.
Auka, D. O., & Langat, J. C. (2016). Effects of strategic planning on the performance of medium sized enterprises in Nakuru town. International Review of Management and Business Research, 5(1), 188-200.
Babalola, O. S., & Taiwo, O. E. (2016). Strategic management and academic performance of selected private universities in Southwest, Nigeria. Basic Research Journal of Business Management and Accounts, 5(3), 26-35.
Bakar, A. H. A., Tufail M. A., Yusof, M. N., & Virgiyanti, W. (2011). Implementation of strategic management practices in the Malaysian construction industry. Pak. J. Commer. Soc. Sci, 5 (1), 140-154.
Barney, J. B. (2001). Is the resource-based “view” a useful perspective for strategic management research? Yes. Academy of management review, 26(1), 41-56.
Billi, W. E., Berger, S., & Hatcher, B. (2009). Guidebook to strategy evaluation. Los Angeles: Southern California injury prevention research center.
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement. John Wiley & Sons.
Bryson, J. M., Edwards, L. H., & Van Slyke, D. M. (2022). Introduction: Getting strategic about strategic planning research 1. In Toward a more strategic view of strategic planning research (pp. 1-30). Routledge.
Burvill, S. M., Jones-Evans, D., & Rowlands, H. (2018). Reconceptualising the principles of Penrose’s (1959) theory and the resource based view of the firm: The generation of a new conceptual framework. Journal of Small Business and Enterprise Development, 25(6), 930-959.
Calabretta, G., Gemser, G., & Wijnberg, N. M. (2017). The interplay between intuition and rationality in strategic decision making: A paradox perspective. Organization Studies, 38(3-4), 365-401.
Dess, G. G., & Lumpkin, G. T. (2001). The blackwell handbook of strategic management. Oxford: Blackwell Publishing.
Ehlers T., & Lazenby, K. (2007). Strategic management: Southern African concepts and cases. Pretoria: Van Schaik Publishers.
Eisenfuhr, F. (2011). Decision making.
Elliott, G., Day, M., & Lichtenstein, S. (2020). Strategic planning activity, middle manager divergent thinking, external stakeholder salience, and organizational performance: a study of English and Welsh police forces. Public Management Review, 22(11), 1581-1602.
Etonyeaku, C. C., Adepoju, A. O., Abayomi, M. A., & Jesuleye, O. A. (2022). Effect of internal
factors on strategic management practices of deposit money banks in South West, Nigeria. International Journal of Strategic Change Management, 8(1), 21-58.
Giermindl, L. M., Strich, F., Christ, O., Leicht-Deobald, U., & Redzepi, A. (2022). The dark sides of people analytics: reviewing the perils for organisations and employees. European Journal of Information Systems, 31(3), 410-435.
Gumel, B. I. (2017). Strategizing for sustaining small business enterprises in Nigeria. IOSR Journal of Business and Management (IOSR-JBM), 19(10), 08-25.
Ijir, C. T., & Gbegi, D. O. (2015). The role of strategic planning in small business enterprises in Benue state. International Journal of Public Administration and Management Research (IJPAMR), 3(2),10-20.
Ikharehon, J. I., & Briggs, J. I. A. (2016). The impact of strategic factors on the performance of small and medium scale enterprises in Nigeria: A study of some selected small and medium scale enterprises in Abuja. International Journal of Humanities and Social Science, 6(2), 140-149.
Ikoro, E. I., & Nwosu, N. L. (2017). Effects of Strategic Planning on Organisational Performance (A Study of Nigerian Bottling Company, Enugu). IIARD International Journal of Economics and Business Management, 3(9), 1-12.
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014). Resource-based theory in marketing. Journal of the academy of marketing science, 42, 1-21.
Kreikebaum, H. (1993). Strategic planning: Berlin: Kohlhammer.
Kulcsár, V., Dobrean, A., & Gati, I. (2020). Challenges and difficulties in career decision making: Their causes, and their effects on the process and the decision. Journal of Vocational Behavior, 116, 103346.
Luan, S., Reb, J., & Gigerenzer, G. (2019). Ecological rationality: Fast-and-frugal heuristics for managerial decision making under uncertainty. Academy of Management Journal, 62(6), 1735-1759.
Makinde, O. G., & Agu, C. U. (2018). Strategic entrepreneurship and performance of small and medium scale enterprises in Aba Metropolis. Archives of Business Research, 6(9), 49-69.
Makinde, O. G., Akinlabi, B. H., & Ajike, E. O. (2015). Strategic planning: effect on performance of small and medium enterprises in Lagos, Nigeria. International Journal of Management Studies, Statistics & Applied Economics (IJMSAE), 5(I), 77-94.
Maroa, J. G., & Muturi, W. (2015). Influence of strategic management practices on performance of Floriculture firms in Kenya. International Journal of Economics, Commerce and Management, III(7), 497-513.
Meier, B., O’Toole, E., Boyne E., & Walker, F. (2010). Strategic management: An integrated approach, (7th ed.). Boson, New York: Houghton Mifflin Company.
Mintzberg, H., Ahlstrand, B., & Lampel, J. B. (2020). Strategy safari: The complete guide through the wilds of strategic management. Pearson UK.
Muhoho, I. W., & Margret, O. (2016). Influence of strategic management on the performance of manufacturing firms in Nairobi, Kenya. International Journal of Social sciemces and information Technology, 2(5), 595-616.
Ogunyankun, S. O. (1999). Research methodology and project writing. Enugu: Pawed Publication.
Okafor, F. C. (2006). Rural development and the environmental degradation versus Protection: Environmental issues and management in Nigerian development. Journal of Science Direct 3(12), 150-163.
Okeke, M. N., Onuorah, A. N., & Jakpa U. G. (2016). Impact of strategic management on the performance of small and medium scale enterprises (SMEs) in Nigeria: A study of selected SMEs in Delta State. Global Journal of Applied, Management and Social Sciences (GOJAMSS), (11), 57–66.
Okeowo, F. B. (2017). Strategic management and performance of selected stone mining companies in South-west, Nigeria. An unpublished thesis submitted to the Department of Business Administration and Marketing School of Management Sciences, 1-142.
Olanipekun, W. D., Abioro, M. A., Akanni, L. F., Arulogun, O. O., & Rabiu, R. O. (2015). Impact of strategic management on competitive advantage and organisational performance-Evidence from Nigerian bottling company. Journal of Policy and development Studies, 289(1850), 1-14.
Olanipon, O. O., Olumuyiwa, O. M., & Akinola, A. A. (2018). Strategic planning and corporate performance in the Nigerian banking industry. Asian Journal of Economics, Business and Accounting, 7(2), 1-12.
Omenazu, S. (2022). Strategic management, decision making and organizational performance: case study of construction industry Malaysia. Journal of Positive School Psychology, 6(3), 6100-6113.
Otieno, D. O., Namusonge, G. S., & Mugambi, F. (2018). Effect of strategic strategy management on the financial performance of small and medium size enterprises in professional service sector in Kenya. International Journal of Arts and Commerce,7(6), 57-71.
Pearce. J. A., & Robinson, R. B. (2007). Strategic management: Formulation, implementation control, (10th ed.). Wiley, New York, NY.
Palladan, A. A., & Adamu, M. A. (2018). An Overview of Strategic Management Practices: Empirical Evidence. Austin Journal of Business Administration and Management, 2(3), 1033.
Peteraf, M. A., & Bergen, M. E. (2003). Scanning dynamic competitive landscapes: a market?based and resource?based framework. Strategic Management Journal, 24(10), 1027-1041.
Priem, R. L., & Butler, J. E. (2001). Is the resource-based view a useful perspective for strategic management research? The Academy of Management Review, 26(1), 22-40. Retrieved on September 20th, 2013 from http://www.jstor.org/stable/259392.
Quinn, J. B., Mintzberg, H., & James, R. M. (1991). The strategic process. Concept, context, cases. New York Irwin.
Rambaruth, A. (2021). Strategic management in construction firms with focus on small and medium enterprises (Doctoral dissertation).
Sahay, A. (2019). Strategic thinking: My encounter. Leadership, 10(2).
Sinnaiah, T., Adam, S., & Mahadi, B. (2023). A strategic management process: the role of decision-making style and organisational performance. Journal of Work-Applied Management, 15(1), 37-50.
Smith, A. D., & Rupp, W. T. (2002). Communication and loyalty among knowledge workers: A resource of the firm theory view. Journal of Knowledge Management, 6(3), 250-261.
Sukhov, A., Sihvonen, A., Netz, J., Magnusson, P., & Olsson, L. E. (2021). How experts screen ideas: The complex interplay of intuition, analysis and sensemaking. Journal of Product Innovation Management, 38(2), 248-270.
Ujunwa, A., & Modebe, N. J. (2012). The impact of strategic formulation on organisational growth. International Journal of Human Resource Management, 21(9), 145-163.
Umar, A. M., & Wachiko, B. (2021). Tara Yamane (1967), Taro Yamane Method For Sample Size Calculation. The Survey Causes Of Mathematics Anxiety Among Secondary School Students In Minna Metropolis. Mathematical Association of Nigeria (Man), 46(1), 188.
Adetayo, H. O., & Akingbade, A. O. (2025). Strategic Management Practices, Decision Making Styles and Performance of Small and Medium Enterprises in Ekiti State, Nigeria. International Journal of Academic Research in Business and Social Sciences, 15(1), 1240–1253.
Copyright: © 2025 The Author(s)
Published by Knowledge Words Publications (www.kwpublications.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode