With the rapid growth of China's economy and rising living standards, the tourism industry, particularly in Shangrao, has experienced significant expansion. However, the three-star hotel sector in Shangrao faces challenges, including a decline in employee job satisfaction, high turnover rates, and reduced service quality. This study investigates the factors influencing job satisfaction among full-time employees in three-star hotels in Shangrao. Using a quantitative research approach, data were collected through an online survey distributed to employees across 16 three-star hotels, resulting in 380 valid responses analyzed with SPSS. Techniques such as descriptive statistics, reliability analysis, validity analysis, exploratory factor analysis, Pearson correlation, and multiple regression analysis were employed. The findings revealed significant positive relationships between salary and rewards, career growth, workplace environment, leadership, and overall job satisfaction. Specifically, a unit increase in salary and rewards led to a 0.316 increase in job satisfaction, while leadership, career growth, and workplace environment contributed increases of 0.293, 0.254, and 0.250, respectively. This study offers theoretical and practical implications for improving employee satisfaction in Shangrao’s three-star hotels, suggesting that enhancing factors such as compensation, leadership, career growth opportunities, and workplace environment can help reduce turnover and improve service quality. Additionally, the findings provide valuable guidance for the Shangrao Municipal Tourism Bureau to strengthen the overall competitiveness of the tourism sector.
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