Purpose – The study aims to provide a comprehensive overview of the factors that influence new mothers to use social media and to identify the kinds of social support provided for breastfeeding and the transition to motherhood through social media. Design/methodology/approach – Using the Web of Science, Scopus, Psychological Abstracts, and PubMed databases, the authors analyzed 31 English-language publications from 2004 to 2023 to analyze the relationship between social media use and perceived social support among new mothers. Each study was reviewed and assessed independently, key themes extracted and grouped, and secondary thematic analysis used to explore key concepts. Findings – The results highlight that the influencing factors were categorized into six main categories and 18 subcategories. Additionally, we identified two types of breastfeeding support, which were further categorized into five main types of positive support and four types of negative support. Informational support was highly valued, including appraisal, expertise, and normalization. Based on the results, the authors emphasized the importance of social media for new mothers and provided a greater understanding of the social support received through social media usage. Research limitations/implications – This review highlights the understudied nature of the topic regarding the use of social media and the social support received by new mothers in a digital context. Nevertheless, further research is needed to understand the diverse online support mothers receive through various media, encouraging deeper reflection on the interaction and integration of support from partners and significant others.
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