Developing an Integrated Dakwah Education Model for Reverts: A Comparative Analysis of PERKIM and MACMA in Enhancing Islamic Character

This study critically examines the dakwah education approaches implemented by two prominent Malaysian organizations, PERKIM and MACMA, with the aim of developing an integrated dakwah education model to enhance the character development of reverts (mualaf). PERKIM adopts a structured and systematic approach, emphasizing practical skill development in religious practices and a comprehensive understanding of Islamic teachings. In contrast, MACMA offers a more inclusive and interactive approach, exemplified by programs such as the 'Mosque Tour,' which foster a friendly and engaging learning environment for reverts. This qualitative research incorporates document analysis and semi-structured interviews with program managers and revert participants. Thematic analysis and SWOT (Strengths, Weaknesses, Opportunities, and Threats) evaluation were employed to assess the effectiveness of each approach. While both approaches demonstrate strengths, including PERKIM’s structured curriculum and MACMA’s welcoming atmosphere, they also exhibit weaknesses, such as time constraints and rigidity in PERKIM’s format, and a lack of depth in MACMA’s educational content. Based on these findings, an integrated dakwah education model is proposed, structured around three phases: Introduction, Learning, and Reinforcement. The model begins with a relaxed introduction to Islamic tenets, followed by a structured learning phase focused on deepening knowledge and skills, and concludes with a reinforcement phase that blends both approaches through practical experiences. This study supports the application of social learning theory and andragogical principles, advocating the integration of digital learning modules to increase engagement and efficacy. The implications of this research suggest improvements to existing dakwah education modules, increased collaboration between organizations, and the expansion of programs to reach more mosques and communities.