This study investigates the motivational factors affecting sales performance in the Malaysian retail industry. It examines the relationship between intrinsic and extrinsic motivators, such as career growth, recognition, advancement, salary, job security, and the working environment, and their impact on job satisfaction and performance. The study employs both descriptive and inferential statistical analysis using a quantitative methodology. Data from retail employees in department stores shows that a dynamic, idea-rich work environment is highly valued, which enhances creativity in marketing strategies, customer engagement, and improving sales effectiveness. The study contributes to understanding how to motivate sales personnel in an evolving retail landscape, providing insights for developing targeted strategies to boost sales performance and achieve organizational goals.
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