This study investigates the talent recruitment challenges faced by Guangzhou ZZ cross-border e-commerce companies in the process of rapid expansion in the international market. This study uses qualitative research methods to answer two key questions: What are the current problems in the recruitment strategy practice of ZZ company? How to adopt better strategies and techniques to improve talent acquisition efficiency. The study aims to determine that ZZ companies' heavy reliance on traditional recruitment channels makes their recruitment inefficient, resulting in job requirements that do not match the qualifications of specific candidates. The paper proposes strategies to improve recruitment efficiency and access to high-quality candidates, such as using broadening recruitment channels, improve recruitment efficiency and so on. In addition, these strategies point the way for the company to achieve future growth by implementing a cohesive approach to staffing. The results of the study will provide practical suggestions for SME talent recruitment in the field of cross-border e-commerce.
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