International Journal of Academic Research in Business and Social Sciences

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Analysing Sustainable Strategies for Entrepreneurial Success in Malaysia: A Comprehensive Literature Review

Open access

Yao Shaoxue, Farah Akmar Anor Salim, Mazuwin Haja Maideen, Shamuni Kunjiapu, Punitha Sinnappan

Pages 2414-2432 Received: 19 Oct, 2024 Revised: 16 Nov, 2024 Published Online: 14 Dec, 2024

http://dx.doi.org/10.46886/IJARBSS/v14-i12/13923
Purpose: The progress and enlargement of economies are intricately linked to entrepreneurship, and this principle applies to the Malaysian context as well. Given the pivotal role entrepreneurs play in propelling economic growth and fostering innovation, the outcomes of their efforts hold paramount significance. To merge crucial findings concerning the diverse elements impacting entrepreneurs, the review examines an extensive array of scholarly articles, research documents, reports and literature works. The study undertakes a comprehensive and methodical analysis of existing literature to identify the variables that shape entrepreneurs’ endeavour to establish lucrative enterprises. Method: The study includes 363 articles published from 2003 to 2023 from Scopus and Web of Science. The researchers utilized mixed methods systematic review issues by merging the findings of "qualitative" and "quantitative" studies from a single systematic review using Nvivo12 with RStudio biblioshiny. Finding: The outcome showed that the trio of primary factors (individual, economic, and social) encompass six additional sub-factors and nineteen sub-dimensions that impact entrepreneurs within Malaysia. Implication: This review contributes valuable insights for policymakers, educators, and business professionals, enabling decision-makers, investors, and emerging entrepreneurs to make informed choices.
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