With the rapid growth of the Internet age, the e-commerce industry is expanding at an alarming rate. In this highly competitive environment, Shopee Malaysia faces many challenges, but also great opportunities. To gain a competitive edge and distinguish itself in this fiercely contested market, Shopee Malaysia must adopt strategic measures to enhance its competitive advantage. Therefore, this study aims to investigate the factors influencing customer satisfaction in Shopee Malaysia. The study focuses on five independent variables, namely service quality, product quality, delivery service, information quality, and system quality, and their influence as factors influencing customer satisfaction. Understanding these factors is crucial for Shopee Malaysia to thrive in the competitive e-commerce market. By improving customer satisfaction, Shopee can increase customer loyalty, attract new customers and ultimately achieve sustainable growth in the Malaysian market.
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