Mobility Online applications can make it easier for users to access various information and recommendations related to hospitality, making it easier to book and review hotel reviews. Online travel agent is an application that is designed like a forum and involves users in reviewing and spreading the products offered. Online travel agent reviews have several aspects that are assessed such as location, facilities and assessment of staff services whether they meet guest expectations or not. Meeting guest expectations has the opportunity for repeat purchases and guest loyalty to the hotel. This aspect will be taken into consideration for the development of the hotel so that it can continue to compete. The problem in this study is how the impact of Online Travel Agent and stay decision making has a relationship with the number of occupancy rates at the hotel. The purpose of the study was to determine the impact of reviews on online travel agents and stay decisions related to increasing room occupancy at the hotel. Descriptive qualitative research method with a case study approach, using data collection techniques; observation, interviews and literature study. The results of the study that Online Travel Agent Reviews have a relationship as a guest review material when deciding to stay, positive reviews increase the number of occupancies at the hotel. This research is expected to provide recommendations for further researchers, research conducted using qualitative research methods in depth interviews and case studies so that the results can reveal the impact of online travel agent reviews on the number of occupancy and stay decisions at the hotel.
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