This study examines the impact of place attachment, familiarity, and cognitive image on destination loyalty at Batam City Beach, with satisfaction as a mediator with the aim of investigating how these factors contribute to tourists' loyalty to beach destinations, and whether satisfaction plays an important role in this process and uses a quantitative data analysis method approach. A survey was conducted among tourists visiting Batam City Beach. The results show that place attachment, familiarity, and cognitive image have a significant positive impact on destination loyalty. In addition, satisfaction was found to be an important mediator in the relationship between the factors and destination loyalty. This study has practical implications for destination marketers, indicating that strategies aimed at improving the factors under study can increase satisfaction and loyalty among tourists.
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