This review paper delves into the critical aspects of healthcare service quality and patient loyalty within Libya's private healthcare sector. Despite its significance for the country's healthcare landscape, there has been limited research on these topics by Libyan researchers. Therefore, this paper conducts a comprehensive literature search to address this gap. It examines the challenges and importance of enhancing patient loyalty, considering economic implications, private healthcare sustainability, and the unique dynamics of Libya's healthcare system. Additionally, it investigates factors influencing patient loyalty and sheds light on private-sector sustainability. Emphasizing the specific context of Libya and drawing upon the Satisfaction-Loyalty Theory (SLT) and the Expectation Confirmation Theory (ECT). It highlights the importance of actual value delivery and switching costs in Libya's private healthcare. The paper concludes by stressing the need for further research to develop conceptual underpinnings and analytical models, aiming to fill the research gap in Libya's private hospital sector and inform policies, practices, and academic knowledge.
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