International Journal of Academic Research in Business and Social Sciences

search-icon

Empowering Women-owned Businesses in the Era of Digital Transformation: A Review of the Opportunities and Challenges

Open access

Siti Fahazarina Hazudin, Mohamad Fazli Sabri, Mohd Aidil Riduan Awang Kader, Maisarah Ishak

Pages 217-229 Received: 24 Oct, 2021 Revised: 27 Nov, 2021 Published Online: 29 Dec, 2021

http://dx.doi.org/10.46886/IJARBSS/v11-i19/13787
This paper aimed to discuss the opportunity and challenges that are faced by women entrepreneurs in the current digital transformation development. A summary of scholarly works alongside the discussion of some important findings based on the centred issue was presented in the current paper. The analysis was focused on explaining the role of the most important digital business solution, namely social media. The major challenges of pursuing digital alternative were also discussed, varying from a traditional gender issue to emerging digital pressures. This paper provides the relevant academic explanation of the underlying requirements for creating successful women entrepreneurs in digital business, while the highlighted pitfalls can help them avoid incidentally occurrence of business failures
Abdul Razak, N., & Amran, S. N. A. (2016). Development of Women Netpreneurs for Digital Economy [Paper Presentation]. 1st International Conference On Women And Children Legal And Social Issues, Subang, Malaysia.
Abdul Razak, N., & Jah, J. A. N. (2016). Online Writing Strategies in Social Media For Women Entrepreneurs, Journal Of Human Sciences And Humanities, 11(2), 497-515.
Alam, S. S., & Jani, M. F. M. (2011). An empirical study of success factors of women entrepreneurs in Southern Region in Malaysia, International Journal of Economics and Finance, 3(2), 166-175.
Al-Mamun, A., & Mazumder M. N. H. (2015). Impact of Microcredit on Income, Poverty, and Economic Vulnerability in Peninsular Malaysia. Development in Practice 25(3), 333–46. https://doi/full/10.1080/09614524.2015.1019339
Anisiobi A. L., Uchenna, O. I., & Karubi, N. P. (2014). Women Entrepreneurship in Malaysia: An empirical Journal of Humanities Social Sciences and Education, 1(4), 48-58.
Asia Pacific Women’s Information Network Center. (2018). Case Studies of Successful Women Entrepreneurs in the ICT Industry in 21 APEC Economies. APEC Policy Partnership on Women and the Economy.
Asian Development Bank and The Asia Foundation Report. (2018). Case Studies from the Asian Development Bank. Asian Development Bank and The Asia Foundation. http://dx.doi.org/10.22617/TCS 189585-2
Aysha, A., Nobaya, A., Ai, M., Wj, W. M., Bz, D., & Mi, M. (2018). Empowerment Scenario of Rural Women through Income Generating Activities in Bangladesh. Arts and Social Sciences Journal, 9(5). https://doi.org/10.4172/2151-6200.1000414
Beninger, S., Ajjan, H., & Mostafa, R., & Crittenden, V. (2016). A road to empowerment: social media use by women entrepreneurs in Egypt. International Journal of Entrepreneurship and Small Business, 27(2/3), 308. https://doi.org/10.1504/IJESB.2016.073987
Cesaroni, F. M., Demartini, P., & Paoloni, P. (2017). Women in business and social media: Implications for female entrepreneurship in emerging countries. African Journal of Business Management, 11(14), 316-326.
Chatterjee, S., Gupta, S. D., & Upadhyay, P. (2020). Technology Adoption and Entrepreneurial Orientation for Rural Women: Evidence from India. Technological Forecasting and Social Change, 160, 120236. https://doi.org/10.1016/j.techfore.2020.120236
Everson, C. (2019). Female Entrepreneurship Is Changing the Modern Workforce. Adweek. https://www.adweek.com/brand-marketing/female-entrepreneurship-is-changing-the-modern-workforce/
Fuad, N., Bohari, A. M., & Hin, C. W. (2011). Women Entrepreneurs in the ICT-Related Business in Malaysia: A Demographic Survey. International Journal of Business and Management,6 (10).
Guidant. (2019). 2019 Small Business Trends. https://www.guidantfinancial.com/small-business-trends/
Happyson, B., Pinninti, S., Mhlanga, S. P., Ndwandwe, L., Nkambule, N., & Sbisi, P. (2018). Challenges Faced by Women Entrepreneurs in Small and Medium Enterprises in Swaziland. Indian Journal of Commerce & Management Studies, 9(1), 85-95.
Hashim, F. (2012). Challenges for the Internationalization of SMEs and the Role of Government: The Case of Malaysia. Journal of International Business and Economy, 13(1), 97-122.
Hashim, F., Amir, Z., & Abdul Razak, N. (2011). Empowering rural women entrepreneurs with ICT skills: an impact study. Procedia Social and Behavioral Sciences, 15, 3369-3373.
Hossain, J., Jahangir, N., & Ahad, M. N. (2018). A Study on Female Entrepreneurs in Malaysia. Business Ethics and Leadership, 2(3), 67-73. https://doi.org/10.21272/bel.2(3).67-73.2018
Ilhamamie, A. G. A., Arni, S. B., Rosmawani, C. H., & Al Banna, H. M. (2014). Challenges of Muslim women entrepreneurs in Malaysia SMEs. International journal of innovation, management and technology, 5(6), 428-433.
Isaga, N. (2019), Start-up motives and challenges facing female entrepreneurs in Tanzania, International Journal of Gender and Entrepreneurship, 11(2), 102-119. https://doi.org/10.1108/IJGE-02-2018-0010
Islam, M. (2011). Rural Women’s Empowerment through Self-Income Generating Activities?: A Study on NGOs Credit Programs in Bangladesh. Journal of Global Citizenship & Equity Education, 1(1), 96-123.
Jones, N., Borgman, R., & Ulusoy, E. (2015). Impact of social media on small businesses. Journal of Small Business and Enterprise Development, 22(4), 611–632. https://doi.org/10.1108/JSBED-09-2013-0133
Kamberidou, I. (2020). “Distinguished” Women Entrepreneurs in The Digital Economy and The Multitasking Whirlpool”. Journal of Innovation and Entrepreneurship, 9(3). https://doi.org/10.1186/s13731-020-0114-y
Kazimoto, P. (2014). Assessment of Challenges facing SMEs towards International Marketing Standards: a Case Study of Arusha Region Tanzania. International Journal of Academic Research in Accounting, Finance and Management Sciences, 4(2), 303-311.
Komunte, M. (2015). Usage of Mobile Technology in Women Entrepreneurs: A Case Study of Uganda. The African Journal of Information Systems, 7(3).
Krieger-Boden, C., & Sorgner, A. (2018). Labor market opportunities for women in the digital age. Economics, 12(1), 20180028. https://doi.org/10.5018/economics-ejournal.ja.2018-28
Krishnan, N. V. H., Sivramkrishna, S., & Warrier, U. (2017). Women Empowerment Through Enhancement of Income Generation and Decision. Indian Journal of Commerce & Management Studies,8, 1-6.
Le?ia, A. (2014). Challenges of Business Digital Environment. Quality - Access to Success, 15, 111–15.
Maier, S., & Nair-Reichert, U. (2008). Empowering Women Through ICT-Based Business Initiatives: An Overview of Best Practices in E-Commerce/E-Retailing Projects. Information Technologies and International Development, 4, 43-60. https://doi.org/10.1162/itid.2008.00007
Malik, I. S. B. A., Chan, V., & Chan, C. (2021). The Determinants Factors of Womenpreneurship Performances in Low Economic Class?: An Evidence from Melaka. International Journal of Entrepreneurship, Business and Creative Economy, 1(1), 25–38. https://doi.org/10.31098/ijebce.v1i1.423
Maura, M. A., Caren, C., & Richard, T. H. (2018). “To boldly go where no [man] has gone before” - Institutional voids and the development of women's digital entrepreneurship. Technological Forecasting and Social Change,146, 912-922.
https://doi.org/10.1016/j.techfore.2018.07.051
Merve, G., & Burcu, O. (2015). A Fact or an Illusion: Effective Social Media usage of Female Entrepreneurs, Procedia - Social and Behavioral Sciences,195(3), 293-300.
Michota, A. (2013). Digital security concerns and threats facing women entrepreneurs. Journal Innovation Entrepreneurship, 2, 7. https://doi.org/10.1186/2192-5372-2-7
Mishra, V. (2017). Gendering the G20: Empowering Women in the Digital Age. Observer Research Foundation (ORF), 186, 1-12.
Hamdan, M. A. R., & Hassan, M. M. (2018). Faktor Penglibatan Dan Cabaran Wanita Melayu Dalam Keusahawanan Di Malaysia [Paper Presentation]. Tun Fatimah Hashim Women Lead Conference 2018 (TFHWLC 2018), Putrajaya, Malaysia.
Oggero, N., Rossi, M. C., & Ughetto, E. (2020). Entrepreneurial spirits in women and men. The role of financial literacy and digital skills. Small Business Economics, 55(2), 313–327. https://doi.org/10.1007/s11187-019-00299-7
Pergelova, A., Manolova, T., Simeonova-Ganeva, R., & Yordanova, D. (2019).cDemocratizing Entrepreneurship? Digital Technologies and the Internationalization of Female-Led SMEs. Journal of Small Business Management, 57(1), 14–39. https://doi.org/10.1111/jsbm.12494
Prokopenko, O., Shmorgun, L., Kushniruk, V., Prokopenko, M., Slatvinska, M., & Huliaieva, L. (2020). Business Process Efficiency in a Digital Economy. International Journal of Management (IJM), 11 (3), 122–132.
Raman, K., Anantharaman, R. N., & Jayasingam, S. (2008). Motivational Factors Affecting Entrepreneurial Decision: A Comparison between Malaysian Women Entrepreneurs and Women Non Entrepreneurs. Communications of the IBIMA, 2, 85-89.
Reynolds, P., & Yetton, P. (2015). Aligning Business and IT Strategies in Multi-business Organizations. Journal of Information Technology, 30(2), 101–118. https://doi.org/10.1057/jit.2015.1
Shmailan, A. B. (2016). Compare the Characteristics of Male and Female Entrepreneurs as Explorative Study. Journal of Entrepreneurship and Organization Management, 5, 203. https://doi.org/10.4172/2169-026X.1000203
Simanjuntak, M., Putri, N. E., Yuliati, L. N., & Sabri, M. F. (2020). Enhancing Customer Retention Using Customer Relationship Management Approach in Car Loan Business. Cogent Business & Management, 7(1), 1738200.
Smith, R. M., Sardeshmukh, S. R., & Combs, G. M. (2016). Understanding gender, creativity, and entrepreneurial intentions. Education + Training, 58(3), 263-282. https://doi.org/10.1108/ET-06-2015-0044
Tehseen, S., Muneeb, D., Mahmoud, A. B., Hack-Polay, D., Yan, Y. H., & Nawaz, F. (2021). SMEs in the digital business sector: examining six theories about digital SME success. In R. Ho, A. Ng, & M. Nourallah (Eds.), Impact of Globalization and Advanced Technologies on Online Business Models. IGI Global.
Teoh, W. M. Y., & Chong, S. C. (2014). Towards strengthening the development of women entrepreneurship in Malaysia. Gender in Management, An International Journal, 29(7),432-453. https://doi.org/10.1108/GM-10-2013-0122
Thuaibah, A. B., Azlah, M. A., Omar, R., Som, H., & Muktar, S. N. (2007). Women’s Involvement In Entrepreneurship In Johor: A Study About Critical Factors In Achievement And Failure In Handling Business. Universiti Teknologi Malaysia.
http://eprints.utm.my/id/eprint/5803/1/75087.pdf
United States Census Bureau. (2018). Census Bureau Announces New 2017 Annual Business Survey [Press Release]. https://www.census.gov/newsroom/press-releases/2018/annual-business-survey.html
Utusan Malaysia. (2019). Peniaga Online Tertekan Berdepan Pelbagai Cabaran. https://www.utusan.com.my/berita/nasional/peniaga-online-tertekan-berdepan-pelbagai-cabaran-1.837427
Victoria L., William, C. F., & Crittenden, H. (2019). Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology. Journal of Business Research, 98 (5), 191-203.
Wahid, N. A., Aziz, N. N. A., Ishak, M., & Hussin, A. (2021). The Critical Success Factors of Business Growth among Women Entrepreneurs in Malaysia: A Qualitative Approach. International Journal of Academic Research in Business and Social Sciences, 11(9), 1699–1713. https://doi.org/10.6007/IJARBSS/v11-i9/10861
Wally, E., & Koshy, S. (2014). The use of Instagram as a marketing tool by Emirati female entrepreneurs: an exploratory study [Paper Presentation]. 29th International Business Research Conference, World Business Institute Australia, Australia.
Xavier, S. R., Ahmad, S. Z., Perumal, S., Nor, M. L., & Mohan, J. C. (2011). The transition from corporate careers to business ownership: The case of women entrepreneurs in Malaysia. International Journal of Business Administration, 2(3), 148-159.
In-Text Citation: (Hazudin et al., 2021)
To Cite this Article: Hazudin, S. F., Sabri, M. F., Kader, M. A. R. A., & Ishak, M. (2021). Empowering Women-owned Businesses in the Era of Digital Transformation: A Review of the Opportunities and Challenges. International Journal of Academic Research in Business and Social Sciences, 11(19), 217–229.