This investigation delves into the comparative analysis of audience engagement with Chinese and Western animated film posters, adopting "interactive meaning" from visual grammar theory as its analytical cornerstone. By examining 42 animated film posters from each cultural context between 2015 and 2023, the study elucidates the profound impact of "cultural differences", "aesthetic concepts", and "thematic choices" on the interactive styles of these visual artifacts. The findings reveal distinct differences in how these posters engage audiences, rooted in their cultural underpinnings. This research not only sheds light on the unique characteristics of Chinese and Western animated film posters but also offers valuable insights for their design, promotion, and appreciation, contributing to a broader understanding of intercultural visual communication.
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